![]() ![]() Gamers Laser-Focus on Early Adopters: Rock BandĮarly Hack 3: gather customer insights earlyĬulture of iterative play-testing There is nothing quite so useless as doing with great efficiency something that should not be done at all. Cultivate relationships with content creators. ![]() Key systems Laser-Focus on Early Adopters: eBay Erika Hall author, Just Enough Research you are here Find & delight your early adopters With cost and ridicule for innovations that meet real needs. Market?Successful innovations delight a small early market FIRST Innovation Diffusion Theory Everett Rogers, 1961 Market?Ever heard of Crossing the Chasm? Geoffrey Moore, 1992 Scientist Hack 2: laser-focus on early adopters To play dress-up with real designer clothes? Think Like a Scientist: Covet Fashion Together and feel like a band? Think Like a Scientist: Rock Band
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