![]() ![]() The Yoast SEO plugin provides two controls for this. Google would see the headline #1 as more to the point than the second one. Have a Blast in Brooklyn With This New York Travel Guide New York Travel Guide: 10 Things to Do In Brooklyn ![]() Google gives more weight to keywords found in the beginning of a title tag, which is typically your Page or Post Title followed by your Site Name. For example, let’s say you wanted to rank for the keyword “new york travel guide” and you were deciding between two headlines: Note that due to how rapidly Google changes its algorithm, these could change any day. Lets take a look at some of the things Google looks for when ranking content in 2015. See How to Speed Up Your Website for advice on how to optimize WordPress sites and to understand how your plugins affect speed vs your host and internet connection. Google will penalize extremely slow sites, a factor that starts with your hosting choices and flows outward to simpler elements such as image size. Both WordPress and Layers give you a solid mobile foundation for your site that will pass this test with flying colors, but it is important to understand that additional elements introduced though child themes or plugins may not be mobile friendly.Ĭheck your site using Google’s Mobile Friendly tool, and run our URL as an example if you like. It considers how fast your site loads, whether its navigation and funcitonality supports touch, and whether fonts and buttons are large enough for a fingertip. To determine if you site is mobile friendly, Google looks at more than just responsiveness. In many countries, the number of smartphones has surpassed the number of personal computers having a mobile-friendly website has become a critical part of having an online presence. Today, everyone has smartphones with them, constantly communicating and looking for information. Sites using HTTPS (Hyper Text Transfer Protocol Secure) are being rewarded with improved Google rank. ![]() Google announced that they’re now indexing HTTPS pages by default as user security is top priority. Google gives priority to sites with the following setup, according to RankRanger, which analyzes changes in the Google algorithm: SSL Widget titles will default to an H2 and column/post titles to an H3. Layers Pro allows you to choose headings in your widgets in version 1.6. All headings inside your content should use an H2 or lower. On static pages, the page or post title will be assigned an H1. With HTML5, this structure is now largely determined by the markup order, with headings only organizing content inside each section. In basic HTML layouts, headings used to help determine structure. The heading tags used in the markup do not affect ranking, only the content found in the headings. While efficiently coded templates will obviously perform better in categories like accessibility and mobile-compatibility, those factors alone do not affect whether your link shows up on page one when someone enters a search query. The biggest misconception WordPress users have is that their theme can somehow control or make better their SEO ranking. Results and how they look are determined by factors in your content, or can be manually tailored using Google Webmaster Tools or WordPress SEO plugins. The rank determines which results get featured inside the highlighted box at the top of results, in the sidebar, and first, for example. ![]() Payment isn’t involved, as it is with paid search ads. However, before you dive into SEO with Layers, it is important to understand the difference between ranking and results.Īll major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO is probably the most confusing aspect of managing any website. No one knows exactly how Google ranks sites because that information is largely a trade secret, but they do publicize a standard and advice for how to best optimize your site in their Search Engine Optimization Guide. Thankfully, WordPress is already designed to give your content the best chance at search engine optimization, so the rest is largely up to you in how your content is written, designed and worded. ![]()
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